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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

A) Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
B) Create a user-initiated message to logged-in customers to send once the website is restored.
C) Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
D) Create and send an apology email that includes a discount for a future purchase to all customers

2. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

A) Update the Import definition to include a notification email address
B) Update the automation to include a notification email address for Runtime Errors
C) Move the File Transfer to its own automation and include a notification email address
D) Move the Import definition to its own automation and include a notification email address

3. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A) Preference Center link and physical mailing address
B) Business name and a link to the business website
C) Preference Center link and a link to the business website
D) Business name and physical mailing address

4. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
B) Ensure employees have opted in to the test email list or data extension
C) Import employee email addresses into All Subscribers with an "Active status
D) Ask employees to use personal email addresses instead of corporate email addresses

5. What storage model should be used if a subscriber has more than one value for an attribute?

A) Data Extensions
B) Lists
C) Publication Lists
D) Profile Attribute

Solutions: