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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?

A) Select Workbook > Test.
B) Click the Preview button, which has the eye icon on it.
C) Click the Render button.
D) Click the Version Test button.

2. In which two situations should you republish a program after making a change or correction? (Choose two.)

A) You move a target timer from its original place before one event to after thatevent.
B) You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
C) You modify one of the conditions in a filter being used in the program.
D) You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.

3. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Live Date - August 1, 2016
B) Sent Date = August 1, 2016
C) Sent Date = August 1 to August 2, 2016
D) Event Date = August 1, 2016
E) Interval Date = August 1, 2016 plus one day

4. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
B) You should test all links manually.
C) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
D) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.

5. Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)

A) Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
B) Minimize complaints and bounces to establish a good reputation with each ISP.
C) Send carefully planned content to highly engaged recipients.
D) Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
E) Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.

Solutions: