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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tag Implementation & Data Ingestion | 25% | - Mobile SDK integration - Server-to-server integration - BlueKai Core Tag deployment - First-party data ingestion methods |
| Topic 2: Identity Mapping & Resolution | 20% | - Oracle ID Graph concepts - Offline match integration - ID swapping and mapping strategies |
| Topic 3: Audience Creation & Management | 20% | - Audience activation and delivery - Classification and taxonomy setup - Build and configure audience segments |
| Topic 4: Reporting & Optimization | 15% | - Performance analysis and optimization - Audience profile and discovery reports - Site Hits and Inventory reports |
| Topic 5: Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Data scoping and collection policies - Define DMP use cases |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
A) Select the "Disable mobile support" advanced configuration option.
B) Click the "Mobile" configuration template.
C) Select "Suppress cache busting" advanced configuration option.
D) Select "Suppress multiple tagging" advanced configuration option.
E) Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
2. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?
A) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B) Submit Taxonomy Maintenance requests to My Oracle Support.
C) Use Taxonomy Management in the Partner User Interface.
D) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
3. Which of the following is a real world use case for a search campaign?
A) Leverage the device-bridging technology to find users across their devices.
B) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.
C) Ensure customers receive relevant offerings when landing on the site page.
D) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
E) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
4. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?
A) Key-number (integer or float)
B) Key-value string pair with an is or contains operator
C) Key-date pair (exact or relative date)
D) Key-number range
5. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?
A) The data provider has blocked the account.
B) The requested data is too high volume.
C) The data provider is not already a linked partner.
D) Multiple email addresses are not separated by commas.
Solutions:
| Question # 1 Answer: D,E | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: D |





