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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

Your commercial bank just released a television commercial to explain how easy it is to replace your debit card. They've want to launch the same video content used in TV on their Facebook to increase brand awareness.
What are two recommendations you made your client before launching the video content on Facebook mobile-friendly environment?
Choose ALL answers that apply.

A. Add text to convey the message without sound
B. Shortened the video
C. Only use Instagram placement for the video ad
D. Move the initial branding mention towards end of video
E. Change the aspect ratio to square to increase visibility in the feed environment

Question 2

What other insights from your client's customer base should you be looking for, before you create a core/saved audience from this dataset?
Select all that apply.
Choose ALL answers that apply.

A. You should understand what spending methods (in-store or online) your current customer base has in order to define whether you launch conversion ads or store visit ads.
B. You should look at top categories and see what other pages people follow and interact the most so that you can use those same categories with your new core audience.
C. You should see who from that customer base is also connected to your client's fan page.
D. You should go into location and see where current customers are really from.

Question 3

What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
(Select all that apply)
Choose ALL answers that apply.

A. Capture attention quickly in the first 3 seconds of video
B. The video needs to have a lot of text to convey the right message
C. The product being featured should be featured for the majority of 30 seconds of ad
D. Make sure message is easy to understand with sound off
E. Be open to experiment, test and make changes to your videos
F. Make long videos

Question 4

You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A. You need to go to the Ad Account and assign the agency as partner.
B. The agency needs to create a new pixel and install it to the website.
C. Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
D. Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
E. Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.

Question 5

After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

A. $4,422.16
B. $3,042
C. $4,042
D. $3,500

Solutions: