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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Sending & Automation | - Send processes
|
| Topic 2: Email Marketing Fundamentals | - Email marketing concepts
|
| Topic 3: Data Management | - Data structures
|
| Topic 4: Tracking & Reporting | - Performance analysis
|
| Topic 5: Content Creation | - Content Builder usage
|
Salesforce Email Essentials (EEB101) Sample Questions:
To write SQL that uses both customer data and system-generated data, what would they need to include in their query?
- A. Data Views
- B. All of the above
- C. Measures
- D. Data Filters
Correct Answer: A 🗳️
Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?
- A. Send another email to the same subscribers containing the correct link.
- B. Have Support recall the email if it has not yet been opened by a subscriber.
- C. Update the link in the stored email content and it will be pulled in automatically.
- D. Locate the job under Tracking and update the URL in the Job Links tab.
Correct Answer: D 🗳️
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?
- A. Static Design
- B. Desktop-centric Design
- C. Responsive Design
- D. Mobile-aware Design
Correct Answer: D 🗳️
What is a true statement about Automation Studio?
- A. There is a limit to the number of activities and steps that can be placed in a workflow
- B. A workflow is comprised of steps, and within each step are activities
- C. Activities supported in Automation studio must first be defined in the Email Application
- D. When multiple activities are in a single step, the activities are executed one at a time
Correct Answer: B 🗳️
Which feature would a marketer use to build a Send Classification? (Choose 2)
- A. Delivery Profile
- B. Sender Profile
- C. Custom Profile Center
- D. Reply Mail Profile
Correct Answer: A 🗳️
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