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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

A) He'll need to compare his version with Sally's version of the campaigns.
B) Proposed changes are in blue.
C) Proposed changes are in purple.
D) Proposed changes are in red.

2. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Change the destination URL of her ad
B) Change her ad to an image ad
C) Increase the ad's cost per click bid
D) Increase the ad's cost per impression bid

3. Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?

A) Very high, Moderate, Low, Poor
B) 1 to 10
C) 1 to 100
D) Google does not reveal the Quality Score as it is proprietary information.

4. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) -tea -free -samples
B) Holly should add as many keywords as possible and then use the CPM method.
C) Coffee
D) Gourmet coffee beans

5. Mike wants to try Google AdWords but he's worried about the overall costs of the ads. He would like to start with a small budget and see how the Google AdWords program works, before investing too much money into the online advertising. Which of the following price description is an accurate depiction of the cost of the Google AdWords program?

A) Mike's maximum CPC bid must be at least US$0.25. Mike's maximum CPM bid must be at least US$0.01.
B) Mike's maximum CPC bid must be at least US$0.01. Mike's maximum CPM bid must be at least US$0.25.
C) Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$0.25.
D) Mike's maximum CPC bid must be at least US$1.00. Mike's maximum CPM bid must be at least US$1.00.

Solutions: