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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. Which location in Microsoft Dynamics Marketing displays a comparison of budgeted expenses and actual expenses?
A) the Expenses section of the budget workbook
B) the Budget area of the budget worksheet
C) the Result Metrics report
D) the Budget section of the Expense Reconciliation page
2. Your company wants to automatically post information about a new product to the company Facebook account 7.14, and 30 days after launching the related marketing campaign.
What can you use to achieve this goal in Microsoft Dynamics Marketing?
A) post
B) social media activity
C) task
D) Scheduler activity
3. You are creating an item for Microsoft Dynamics Marketing to use when invoicing expenses that are not associated with items or services.
What should you do?
A) Set the item as the default item.
B) Set the item type to Items/Services.
C) Set the item type to Standard Item.
D) Restrict the item for use by your company.
4. You create a client contact in Microsoft Dynamics Marketing.
You need to entirely replace the client contact with a vendor contact.
What should you do in the client contact?
A) Change the group from Client to Marketing.
B) Change the group from Client to Vendor.
C) Change the role from Client to Vendor.
D) Add a contract to the contact record.
5. How can you move a file to a different folder in File Manager?
A) Drag the file to the new folder without pressing any keyboard keys.
B) Hold down the CTRL key and drag the file to the new folder.
C) Cut the file from the original folder and paste it into the new folder.
D) Hold down the SHIFT key and drag the file to the new folder.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: A |





